Define the "job": What do association professionals need?

Association executives are struggling with a changing economy that means they can no longer depend on dues revenue to remain afloat. As a new generation of professionals further question the benefits of an association membership (especially when a plethora of education and information are available for free), a product development strategist with association experience is needed to help membership-based organizations create products and services that generate revenue outside of dues.

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©2019 by Monique Dyson.